![]() This bachelor thesis examines a city’s interlinkage in the globalizing processes and aims at answering the research question: To what extent can Hamburg be qualified as a Global City in terms of its localization of global producer services and cultural industries? Global cities are defined as local nodes of the corporate service sector and the cultural economy, which are associated in a global network. The corporate service sector and the cultural economy compared From analysing the cultural economy in Hamburg to its global connectivityĤ.7. ![]() How global is Hamburg’s cultural economy?Ĥ.6. SWOT-analysis of the cultural economyĤ.5. From analysing the local corporate service sector to its global connectivityĤ.4. How global is Hamburg’s producer service sector?Ĥ.3. Working definition and research questionsģ.3 Method of data analysis and operationalizationĤ.1 SWOT-analysis of the producer service sectorĤ.2. Adopted so far by a number of agencies including London & Partners, Visit London and, most recently, the Mayor of London, the brand looks set to be the public face of the city for years to come.2.4. The Olympic Games in 2012 represented London’s first major public outing since the set-backs from previous years – and the general feedback from even the harshest critics seems to be that the world’s greatest city is in rude health again. As the Economist recently put it, “The more interconnected the world is, the more people crave a sense of place – the more distinctive and unusual the better”. So, we put quirkiness at the heart of the brand and found 100 ways to express the idea across all the key areas of tourism, inward investment, culture and education. What makes London truly distinctive is its quirkiness: the understated, confident, self-deprecating style that anyone who knows London will recognise. ![]() Of course London has many wonderful ‘things’ to shout about – but so do many other great cities.
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